A004 / Product placement
Tunnel walk integration
Product held in frame across a recurring pre-game beat.
Discipline note / Product placement
What this kind of work involves
Placement planned at the shot level and defended in the edit. The product is where the eye already is — the bench, the tunnel, the hand — held long enough to register and short enough to stay invisible as advertising.
- Frame planning
- On-set integration
- Continuity across a series
- Screen-time accounting
- Compliance review
- Before/after frames
Discipline-level description — not a case result.
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