Sagar Patel SP21Films

Sports media

The cut is the story

From LA Clippers game coverage to Fox Sports Radio cuts, Sagar Patel edits sports stories — plus independent documentaries, motorsport, and promos.

Three bodies of work

01 Fox Sports Radio National sports radio 63 pieces
02 LA Clippers NBA game coverage 30 pieces
03 Independent Documentary, motorsport, and promos 7 pieces

On program

—

Booking editorial and activation work

Video editing Account curation Sponsorship activation Product placement Rights-clean delivery Every aspect ratio

01 — What he does

01

Video editing

Match cuts, hype packages, long-form features.

Game footage into something people finish. Rhythm first: the cut is timed to the crowd, not to a template. Delivery in every aspect the platform asks for, colour and sound handled in the same pass so nothing gets bolted on later.

  • Highlight packages
  • Long-form features
  • Vertical cutdowns
  • Colour and sound
  • Motion graphics
  • Archive and pickups

02

Account curation

Deciding what gets posted, where it goes, and when.

Deciding what gets posted, where it goes, and when.

One show or one game produces far more footage than any feed should carry. The job is choosing the moments worth cutting, sizing each one for the platform it lands on — a long cut on YouTube, the same beat as a Short, a Reel, a TikTok, a clip on X — and putting them out on a rhythm the audience can feel. Same footage, four different edits, four different windows.

  • Moment selection
  • Platform-native cutdowns
  • Posting rhythm
  • Caption and copy
  • Performance reads
  • Community response

03

Sponsorship activation

Turning a logo on a banner into content people watch.

The deal is signed; the work is making it mean something. Segment formats built around the sponsor's actual product, shot lists that earn the impressions, and deliverables mapped to the contract so the recap writes itself.

  • Segment formats
  • Sponsor-led series
  • Shot lists and capture plans
  • Deliverable mapping
  • Recap reporting
  • Rights-clean delivery

04

Product placement

In frame, in context, not in the way.

Placement planned at the shot level and defended in the edit. The product is where the eye already is — the bench, the tunnel, the hand — held long enough to register and short enough to stay invisible as advertising.

  • Frame planning
  • On-set integration
  • Continuity across a series
  • Screen-time accounting
  • Compliance review
  • Before/after frames

03 — How it runs

  1. 01

    Brief

    What the footage is, who it is for, and the date it has to be live.

  2. 02

    Plan

    Shot list, deliverable list, and the posting window it all has to hit.

  3. 03

    Cut

    First pass fast, notes in one round, finish in the same session.

  4. 04

    Deliver

    Every aspect ratio and spec the platforms and the contract ask for.

04 — Start a project

Let’s
cut it

Send the fixture list, the deadline, and what the footage looks like. A reply comes back with a scope and a date, not a questionnaire.

Direct

Say which one this is

  • Editing a season's worth of games
  • Running an account through a campaign
  • Activating a sponsor deal already signed
  • Placing a product across a series

Booking editorial and activation work