Matchday verticals

Recurring vertical series posted inside the live window.

Discipline note / Account curation

What this kind of work involves

A posting rhythm built around the schedule — pre-game, live, post-game, off-week. Every asset cut for the surface it lands on. The account gets a voice and keeps it, and the calendar is a document the client can actually read.

Content calendars
Platform-native cutdowns
Live-window posting
Caption and copy
Performance reads
Community response

Discipline-level description — not a case result.

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